It takes more than a slick marketing campaign to drive adoption of new products and services in emerging and developing markets. Depending on who you are trying to reach, you’ll face issues of affordability as well as digital literacy and trust.
Reach knows how to quickly assess barriers to adoption and deliver contextually appropriate strategies that use trusted social networks to build awareness and drive adoption of new technologies. We are expert in entering new countries and can rapidly draw insights from the field as well from a global network of international development professionals. We're efficient and systematic in our grassroots approach, quickly identifying the best networks based on decades of organizing and international experience and working with local organizations to build capacity and design training materials that support the accurate and effective dispersion of information.